When your customer registers their card with you, you can take as much or as little information as you see fit. We would recommend that you take as much as you can for potential future marketing opportunities – by email, text, telephone, etc. The software is fully GDPR compliant.
For starters, you can use the information you already have on your existing customers to target them with offers/deals/promotions, or simply a ‘hello, we’ve not seen you for a while…’ or ‘we see you last purchased xyz on (date) and wondered if you’d like us to reorder it for you’, or even a goodwill gesture such as ‘happy birthday’. Depending upon the depth of data you’ve collected when your customers sign up, our program will allow you to segment your data which is great for target marketing. You can see who your best customers are, who hasn’t been back in a while, what products are performing well and which ones aren’t making any sales. You can send customised, meaningful communications to your customers that are relevant to them.
There can be some limitations with many EPOS systems, as many record only the sale of goods or services to the customer and do not function efficiently as loyalty or referral software. For those that offer more, there exist cost implications. ProActiv software offers a far more comprehensive and flexible solution, with many more options for data collection AND we also offer the BEST PRICE GUARANTEE.
Secure Socket Layer (SSL) technology validates our identity and encrypts traffic between you and the website. This stops third parties from intercepting your sensitive data.
We offer a very flexible program with features like custom information fields to accommodate most business needs. Whilst our system is designed to respond to any business loyalty strategy, we acknowledge that there isn’t always a perfect, ‘one-size-fits-all’, solution for everyone. We can tailor your program with additions or amendments and will do our utmost to meet your requirements. There may be cost implications, but that will depend on the complexity of your needs. Get in touch for further information.
If you are investing in cards or fobs then there is no contract. All we ask is that you just give us 30 days' notice (in writing) to cancel if you feel the software is not working for you. You can, of course, take your data with you.
We understand the financial issues faced by small and medium-sized enterprises, and we appreciate that giving away discounts or freebies could seem counterproductive for those who are trying to make a profit. However, we also believe that you have to speculate to accumulate. Businesses that offer discounts find that they experience increased sales, improved reputation, repeat customers and more buyer loyalty, as well as being able to easily sell less popular items to make room for new stock. Call us to discuss and we will advise you accordingly.