The Power of Word of Mouth

The most influential element that drives purchase decision.

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Convert customer referrals, recommendations & endorsements into sales

With the exponential growth of communication through online media, the spontaneous, viral dialogue becomes more evident and can be shared, commented upon and evaluated by many people at the same time. An encounter experienced by one consumer today can reach millions in a few seconds.
People trust other people and the experiences they have to report, which means that when they hear from a friend or a consumer about a product or brand, they are more likely to buy.

What are the facts?

Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales?

92% of people

trust recommendations from friends and family more than all other forms of marketing.

88% of shoppers

trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

64% of marketing executives

indicated that they believe word of mouth is the most effective form of marketing.

70% of respondents

are planning to increase their online word of mouth marketing spend.

69% of consumers

say rewards make them more likely to repurchase.

2/3 of business owners

say their loyalty schemes are the best way to connect with consumers.

Why ProactivPrivileges?

ProActiv Privileges Software can be used for building a database for direct marketing, appointment booking and loyalty/referral marketing (you only pay for the services you require). It is an extremely effective marketing tool that enables local businesses to make the most out of their loyal customer base by creating win-win opportunities. For those small businesses competing with the more prominent high-budget brands, it creates a balance and a vehicle for a fairer, more level playing field.

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